https://www.togconseil.com/blog-things-we-care-about daily 0.75 2022-09-13 https://www.togconseil.com/blog-things-we-care-about/8h51dujwuobuoez48oenkmbj1bvu0d monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1621766021159-EO8XCHZ7Y8QKPQDA52Y7/glitch-art-studio.gif Blog - Things we care about - Nobody cares…. https://www.togconseil.com/blog-things-we-care-about/ejxlw6st6u3t9g0kd1q1l5br5uhsgv monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1622624678926-JVYS4MLNQFKRWBJML5YP/ruby-valencia-oranges-3000x2000-e94b39af963a09aaaaa2efb2cdf8c312.jpg Blog - Things we care about - What does Commercial Maturity look like? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.togconseil.com/blog-things-we-care-about/x5uszv5sw3mfxzblnhmdwefndviv3k monthly 0.5 2021-09-21 https://www.togconseil.com/blog-things-we-care-about/i-dont-need-a-sales-strategyive-got-a-business-plan-part-1 monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/48ec49fe-c88d-4501-9ddd-064e1cdcb88e/Picture+1.jpg Blog - Things we care about - I don’t need a sales strategy…I’ve got a business plan (part 1) - Make it stand out Image: Jansrud and Svindal https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/8334025b-6d3d-4558-8d30-d93d32f79b00/1200px-20190227_FIS_NWSC_Seefeld_Medal_Ceremony_Therese_Johaug_850_5308_Therese_Johaug.jpg Blog - Things we care about - I don’t need a sales strategy…I’ve got a business plan (part 1) - Make it stand out Image: Therese Johaug https://www.togconseil.com/blog-things-we-care-about/ive-got-a-sales-strategyso-i-dont-need-a-corporate-plan-part-2 monthly 0.5 2022-09-05 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/45aa486c-ca11-45da-a55b-4199779402fa/Picture+bd.jpg Blog - Things we care about - I’ve got a sales strategy…so I don’t need a corporate plan? (part 2) - Make it stand out Bjørn Dæhlie - Sportsman to businessman https://www.togconseil.com/blog-things-we-care-about/how-are-you-wired monthly 0.5 2022-09-13 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/e3f45131-714a-450d-84d3-8beace57220f/Picture+2.png Blog - Things we care about - How are you wired? Most technology companies based around a great technology are inevitably founded by “Details People”, and they are comfortable engaging with other people who appreciate technology. We often call them the early adopters. These people appreciate the solutions the technology could provide, more than its potential commercial applications. As you grow, you will run out of early adopters and visionaries to sell to. Unless you’re Apple, you won’t count them in the thousands, let alone millions. The more pragmatic buyers are more interested in the benefits it will bring to their needs compared to the alternatives, rather than the product itself. Our “details-person sales rep” is now getting to the edge of her comfort zone. https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/6a9a001b-2c1b-44e5-b8b6-2572978132ca/Picture+1.png Blog - Things we care about - How are you wired? - Big Picture or Details? Neither is ‘best’ - but they have distinct strengths and weaknesses https://www.togconseil.com/blog-things-we-care-about/nobodys-calling-us-anymore monthly 0.5 2022-09-13 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/14df1089-3c8b-4f51-98ff-0880f063b36e/Picture+13png.png Blog - Things we care about - “Nobody’s calling us anymore!” - Maybe, but more likely you are stuck in the Moore’s Chasm. “What did I do to get in here?” The simple answer is…..nothing, and that’s the problem! Getting over the chasm and staying on the other side takes a significant change in the way you conduct your business with customers who have quite different buying habits. If you continue to sell to people as if they were motivated by potential not the reality, it is easy to slip back into the chasm. Unfortunately the Business Plan that has worked so well so far doesn’t hold any clues - it is simply not built for this eventuality, or for life on the other side. https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/530d076a-b3f8-4cd0-baba-dcbd3970e257/Picture+4.png Blog - Things we care about - “Nobody’s calling us anymore!” - Commercial Maturity tool Having conducted a thorough analysis using our Mbrace Commercial Maturity tool we saw that several of the critical success factors were missing, highest amongst them was the need for a sales strategy based upon market segmentation. This naturally went hand in hand with the need to improve the management of the sales team, and our customer made some significant changes to the team to achieve this. The output chart here shows the need for improvements to the corporate strategy as well as the sales strategy. In smaller companies these are almost interchangeable such is the impact that the sales strategy has on the success of the company as a whole https://www.togconseil.com/blog-things-we-care-about/corporate-integration-easy-right monthly 0.5 2022-09-15 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/7c96d40f-04d9-49b7-8892-97acc9bc3ae7/p2.jpg Blog - Things we care about - Corporate Integration - easy right? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/63222a81-41d1-475e-ba63-198dbe092ac2/Picture+5.jpg Blog - Things we care about - Corporate Integration - easy right? - Make it stand out What’s the real value of integration? https://www.togconseil.com/blog-things-we-care-about/help-me-succeed-not-prevent-me-from-failing monthly 0.5 2022-09-22 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/471a5215-c73e-443b-a6f9-694d1620a717/dng.png Blog - Things we care about - Help me succeed - not prevent me from failing - Make it stand out What’s the upside? https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/fa8339b1-db18-49d7-a303-2091a0c64ea4/risk.png Blog - Things we care about - Help me succeed - not prevent me from failing - Focusing on disaster is a really hard thing to sell. “Take our services and you won’t fail as badly as you would without us. And if you do, we will share the pain”. I don’t know about you, but this is not an easy message to pass to a customer, and certainly not one likely to fill them with confidence about your competence. However, inadvertently this is the very message we send when we are fixated with protecting our downside. https://www.togconseil.com/blog-things-we-care-about/blog-post-title-four-4scye monthly 0.5 2021-06-02 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1621779987341-4E1BL9DGLU6HXJZCQ6QO/IMG_7862.jpeg Blog - Things we care about - Are you surrounded by idiots? https://www.togconseil.com/home-1 daily 1.0 2021-09-21 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1623834811944-UK71GEKDU9ZV3A3H3A5G/office+team+around+desk.jpg Home - You know where you want to be, but how do you get there? How achievable is it given your resources? Turning plans into action https://www.togconseil.com/howwehelp daily 0.75 2021-09-21 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1623833896827-3G4G3HPJ4ODWKA50Y439/hologram+global+business.jpg How we can help - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.togconseil.com/contact daily 0.75 2021-06-16 https://www.togconseil.com/who daily 0.75 2021-06-16 https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1623836876797-M80LWF5G5CDP40CL2ABO/merrick.jpg Who Are We? Merrick Walford https://images.squarespace-cdn.com/content/v1/60a3de267dbfad287960a855/1623836955810-63D7DLOSBDVNP9F6T7IS/Tyson.jpg Who Are We? Tyson Bridger https://www.togconseil.com/survey-test daily 0.75 2021-09-21 https://www.togconseil.com/contact-1 daily 0.75 2021-09-21 https://www.togconseil.com/appointments-3 daily 0.75 2021-09-21